Our journey began after spending 15 transformative years in North America. We observed a glaring gap in the market for accessible, healthy, and environmentally friendly products that resonate with the average consumer. Having grown up in Palestine, we cherished organic, vegan, and sustainable everyday items like our beloved olive oil soap.To us, sustainability was a representation of values and traditions passed down through generations.

Our company's founders fondly remember their mothers, Razwan, using olive oil soap for nearly everything. Through Razwan, traditional skin scare products began to symbolize resilience, care, and an unyielding commitment to fulfilling every need. With this inspiration, we set out to challenge the market norms and introduce a niche product to a broader audience, making sustainable living accessible to all.

At the heart of our brand are authenticity and integrity. We are committed to providing our customers with the finest quality products while supporting the communities where we manufacture. We prioritize collaborating with small-scale producers, fostering equality, and cultivating friendships along the way.

Our guiding principles are rooted in equality and partnership. We view ourselves as stewards of a shared mission with the divine, striving for a better world through sustainable practices and mutual respect.

Looking ahead, our vision is clear and unwavering: to cultivate a more conscious and health-oriented consumer culture. We envision a future where healthy and sustainable products are not perceived as luxury items but as essential choices for our collective well-being and the health of our planet.

As we continue to grow, we are committed to expanding our ethos of sustainability and respect to new horizons, bringing positive change wherever our journey takes us.